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Memory Tests and Minimalism
While minimalist web design can cut through the clutter and prioritize your site's most important features, it can also backfire. For instance, a lack of clear navigation or a compelling call to action might leave users confused and underwhelmed. With the memory test, it's easy to get feedback on whether or not your website leaves a strong first impression. As an example, let's take a look at Eleven Made, a website with a very minimalist feel. Take the test and see for yourself: is the design sleek or simply confusing?
Utilize User Trends to Simplify Pathways
The Click Test Offers ESPN Valuable Insights
The click test is a helpful tool that measures how easy it is to use your interface. For instance, if your website has multiple channels that do the same thing, it's useful to track user trends and patterns in order to streamline traffic. If data shows that most users favor one channel for navigation, then it makes sense to get rid of the other ones or even replace them with new, niftier features. In this example, we show users the ESPN homepage and ask them where they’d go for video highlights from recent games. The data generated from the test offers ESPN unique insight into customer behavior and some valuable feedback.
Evaluating and Finalizing the Front End
How Preference Tests Apply to Facebook Interfaces
Looking to roll out a new interface for your website? Redesigning your entire front end? After users have had the opportunity to acclimate, a preference test might be in order to see how the new design stacks up against previous iterations. This after-the-fact analysis removes the initial bias and apprehension that users might feel about adapting to a new front end. In this example of social networking giant Facebook, the preference test provides useful information about whether Facebook's design team is moving in the right direction with its periodic interface overhauls.
Direct Feedback On What Users Find Most Relevant and Why
Annotate key elements in web portfolios, news sources, and online magazines
The annotate test is one of the more powerful and versatile tests in Verify's toolkit. It lets users respond to a question or directive using visual annotations and short explanations. For instance, users can easily identify and critique visual elements or blocks of text on a website. Here, we draw on the example of the New York Times, and ask users which one article they would forward to a friend. The gathered data can then be analyzed in order to better tailor user content.
Analyze User Intent and Site Accessibility
Identify ambiguous site elements using the label test
Websites striving for brevity often try to condense content wherever they can. For users, this can translate into ambiguously phrased links that make navigation difficult. The label test resolves this concern by asking users what specific elements mean to them, letting you compare the generated data with the element's intended purpose. Here, we illustrate a relevant example from retailer Abercrombie and Fitch's website. The navigation bar includes a link called "Experience A&F," which is an imprecise and unclear directive. Take the test and let us know where you think the link will navigate you. And create your own label test to avoid the same mistake of content ambiguity.
Identify Users' Visceral Reaction to a Screenshot
Ascertain which emotional response your website elicits using the mood test
If a picture is worth a thousand words, designing image-rich webpages might seem like the best way to say as much as possible in the smallest space. However, despite its appeal, image-based design also risks overwhelming the user with too much visual stimuli. This is a growing concern, especially with the rise of photography blogs and the proliferation of image-centric, collage-style themes. The mood test addresses this concern by ascertaining how users instinctively react to your website and why. In this example, we see how users react to Pinterest, an online pinboard with a very image-centric layout, to see if the website is appealing or just too much to handle.
Gain Insight Into User Preferences Based on Clicking Patterns
The highly tailored yes/no test makes recognizing trends in user pathways easy
Websites frequently have multiple means to execute the same task due to the variety of their users’ preferences. For instance, a web page might permit users to access its service using an existing Facebook account while also offering the option to create a new account with the website. The yes/no test identifies specific hotspot regions and generates data on what percentage of users preferred to sign up using Facebook and what percentage created new accounts, as demonstrated in our example below using Myspace. This data then helps designers adapt future services to better serve the tastes and preferences of their users.
Find Out if Users Are Keying In On The Right Things
The memory question test draws user attention to specific web page elements
Even with everything in place – a well-designed webpage, functional navigation and compelling visuals – you don’t know how users will perceive your website. The memory question test quantifies how much of a call to action your site actually is. After a few seconds on your site, do users know the name of your company? Do they know the name of the product? The memory question asks users questions about specific elements on the website to see how much information users actually retain. The example here with Patagonia illustrates the difficulty users might face in immediately identifying key elements of a company’s products.
Streamline All of Your Feedback
Get feedback on separate elements of the same website using the linked test
There are a host of concerns to juggle when designing a website. You've got to worry about where users are clicking, which iteration of your page users prefer, what elements are most memorable and so much more. When you’re looking for feedback, it makes sense to string together all relevant tests to create a streamlined flow of relevant feedback. That’s what we did here in our example using the ZURB homepage. Each individual test in this linked test addresses different elements of the same page to provide maximum feedback in an efficient way.
Prototype and Identify the Most Intuitive Front End
A single directive can guide you across interfaces in the multipage click test
Prototyping is an essential component of the design process, and getting user feedback on different front ends is often a time-consuming process. The multipage click test simplifies this process by linking together different interfaces with a common directive. In this example, we present screenshots of the homepages of three different websites and ask users to identify where they’d click to learn more about each site’s services. The generated data – which includes how long it took users to navigate through each interface – helps designers prototype better and test new concepts more easily.
Ensure Your Website is Mobile-Friendly
Get feedback on the usability of your mobile website using the mobile test
With the rise of mobile Internet devices, responsive design is increasingly becoming the norm, but designing for small screens can be a daunting task. When trying to simplify and condense content for screens that are only a few inches wide, it's not unusual for stuff to get lost in translation. The mobile test is an easy way for you to implement all the other Verify tests specifically for your mobile website, and it gives great feedback on your site’s usability. In the sample test below, we conduct a label test on upscale clothier Brooks Brothers' mobile website, to see if mobile users are able to understand the simplified navigation labels.
Optimize Your Tablet Interface
Apply any test specifically to your tablet website
to assess usability
Designing for tablets means a number of things. You've got to develop your website with the human finger in mind as the primary navigation device, which is not nearly as precise as a mouse or track pad. Moreover, tablets tend not to support Flash, and the built-in accelerometer means you need to account for multiple orientations. And while all these considerations can make designing tablet-friendly websites quite challenging, the tablet test lets you apply any Verify test specifically to your website’s tablet interface and receive user feedback from other tablet users. In this example, we conducted a yes/no test on the social news website Reddit to see how accessible the tablet log in page is.