Preference Tests

See which of two options users prefer.

If you're working on a new design, this is the test for you. Find out which of two options users prefer (and why) with the Verify preference test.

Sometimes you have 2 designs that feel good to you, and sometimes your team is torn on design decisions. Back up your final decision with data by showing users two screens side by side (randomly shown to prevent bias) and letting them see them in detail, then select the one they prefer.

Users can quickly toggle between the two screens, and your results are crystal clear: which percentage chose one or the other, and an overview of common words or phrases they used to explain why.

Take an Example Preference Test »